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We Are Latrobe will place a spotlight on the extraordinary people who live, work and study in the Latrobe Valley.

We Are Latrobe will share your stories of resilience, hope, strength and determination to inspire others in our remarkable region. We will shine a light on our everyday heroes – you. No story is too big or too small. You all can inspire us.

We Are Latrobe is about creating community connections, it’s about building unity and a sense of pride in the Latrobe Valley. We have all embarked on a remarkable journey in the Latrobe Valley – many of us have made discoveries that have helped shape who we are. It’s time to share your story. It’s time for you to inspire us.

Let’s celebrate who we are, and We Are Latrobe. Get in touch with us today and share your Valley story.

We Are Latrobe will place a spotlight on the extraordinary people who live, work and study in the Latrobe Valley.

We Are Latrobe will share your stories of resilience, hope, strength and determination to inspire others in our remarkable region. We will shine a light on our everyday heroes – you. No story is too big or too small. You all can inspire us.

We Are Latrobe is about creating community connections, it’s about building unity and a sense of pride in the Latrobe Valley. We have all embarked on a remarkable journey in the Latrobe Valley – many of us have made discoveries that have helped shape who we are. It’s time to share your story. It’s time for you to inspire us.

Let’s celebrate who we are, and We Are Latrobe. Get in touch with us today and share your Valley story.

The goal of We Are Latrobe is to improve mental health and wellbeing by creating pride and unity in the Latrobe Valley through positive messages and your inspiring stories.

We want to encourage healthy lifestyles while celebrating the people, places and opportunities the Latrobe Valley has to offer. We Are Latrobe will work with the people of the Latrobe Valley to create a connected community.

We Are Latrobe will place a spotlight on the extraordinary people who live, work and study in the Latrobe Valley.

People, community groups, organisations and businesses will be encouraged to share their stories, adopt the We Are Latrobe branding, and get involved in community events organised and supported by We Are Latrobe. It is not exclusive to any one person or business. We hope that We Are Latrobe is something that the community can stand behind, be proud of and support. We hope the community can help by raising awareness of We Are Latrobe, its campaigns and stories. If you know someone who has a story to share or you yourself will like to tell your story, email us at hello@wearelatobe.com.au or
submit our online form →

We Are Latrobe will place a spotlight on the extraordinary people who live, work and study in the Latrobe Valley.

People, community groups, organisations and businesses will be encouraged to share their stories, adopt the We Are Latrobe branding, and get involved in community events organised and supported by We Are Latrobe. It is not exclusive to any one person or business. We hope that We Are Latrobe is something that the community can stand behind, be proud of and support. We hope the community can help by raising awareness of We Are Latrobe, its campaigns and stories. If you know someone who has a story to share or you yourself will like to tell your story, email us at hello@wearelatobe.com.au or
submit our online form →

We Are Latrobe is the brainchild of Shaun Mallia and Kelsey Hutton, the social marketing team working to help encourage healthy lifestyles in the Latrobe Valley. The proud, life-long residents of the Latrobe Valley are based at the Latrobe Health Assembly.

The social marketing team, an initiative of the Latrobe Health Innovation Zone, will also run health promotion campaigns under the We Are Latrobe banner that will include, but not be limited to, healthy eating, active living and social inclusion.

Like the We Are Latrobe initiative, the marketing team will deliver the campaigns by working with and supporting the Latrobe Valley community.