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Hello. Campaign

Ongoing

**UPDATE: In light of the coronavirus (COVID-19) pandemic, we have decided that getting a group of people together in a confined space is not a good idea right now, so we have postponed our regular Hello events for the time being. This is an important step to help keep our community safe, but it doesn’t have to put an end to all forms of social connection. Introducing the Hello Internet Café – a friendly and safe space to have a relaxed chat over a virtual cuppa! The café is open every Monday between 2:00pm – 2:30pm. No sign up is necessary, simply click here to join the conversation via your smart phone, computer or mobile device.**

 

It all starts with hello… So say hello, have a chat, get to know each other and pass it on.

The Hello Campaign is raising mental health awareness by highlighting the importance of social connections in the Latrobe Valley.

We want you to know that social connection is important for improving our mental health and wellbeing, preventing mental illness and helping us to live well. Our social connections include people we know; the friends we confide in, the family we belong to and the community we live in.

When we asked the community how we could connect, you told us that it’s important to make time for each other, acknowledge each other, know each other’s names and just say hello.

Come find us at your local café, bus stop or down the street, say hello and get your hands on a Hello t-shirt, the Hello Times or The Art of Conversation playing cards. Better yet, when you give it a go let us know how it goes by emailing us at hello@wearelatrobe.com.au or sharing it on social media using the hashtag #WeAreLatrobe.

Check back here, follow us on Facebook, keep an eye out down the street or phone 5173 8400 to find out where we will be or to get involved. Chat soon.

Click here to download a copy of the Hello Times.

 

Pop-up Cafes

Hello pop-up cafes provide a friendly and safe space to say hello and connect over a free hot beverage. As noted above, we have currently replaced our regular Hello events with a new Hello Internet Café. The café is open every Monday between 2:00pm – 2:30pm.

Click here to join us for a virtual cuppa!

Community kindness

You may have noticed an eye-catching splash of black and white across the Latrobe Valley recently.

No, it’s not rogue Collingwood supporters run amok, the Latrobe Health Assembly and We Are Latrobe are helping to spread messages of hope and kindness across our communities.

Keep an eye out in your own area as these messages continue to spring up in different locations!

And if you would like to help spread this message by displaying a poster in your own business or at home, copies of the posters can be downloaded here.

In the media

Celebrating 12 months of building social connection → WIN News Gippsland (25/05/20)

Hello to a big milestone → Latrobe Valley Express (24/05/20)

Morwell Lions Club host Christmas Day lunch with Hello Campaign → Latrobe Valley Express (23/12/19)

New Campaign encourages people to take time to say hello → Latrobe Valley Express (23/05/20)

Chats build community ties → Latrobe Valley Express (24/06/19)

Highlighting the value of face-to-face connections → TRFM (22/05/19)

Visiting a virtual cafe → ABC Gippsland (20/03/20)

An important connection → Latrobe Valley Express (09/04/20)

 

 

The Hello Campaign is a partnership between We Are Latrobe, Latrobe Health Assembly, and Lifeline Gippsland, and is supported by the Victorian Government as an initiative within the Latrobe Health Innovation Zone.

Hello. Campaign

Ongoing

**UPDATE: In light of the coronavirus (COVID-19) pandemic, we have decided that getting a group of people together in a confined space is not a good idea right now, so we have postponed our regular Hello events for the time being. This is an important step to help keep our community safe, but it doesn’t have to put an end to all forms of social connection. Introducing the Hello Internet Café – a friendly and safe space to have a relaxed chat over a virtual cuppa! The café is open every Monday between 2:00pm – 2:30pm. No sign up is necessary, simply click here to join the conversation via your smart phone, computer or mobile device.**

 

It all starts with hello… So say hello, have a chat, get to know each other and pass it on.

The Hello Campaign is raising mental health awareness by highlighting the importance of social connections in the Latrobe Valley.

We want you to know that social connection is important for improving our mental health and wellbeing, preventing mental illness and helping us to live well. Our social connections include people we know; the friends we confide in, the family we belong to and the community we live in.

When we asked the community how we could connect, you told us that it’s important to make time for each other, acknowledge each other, know each other’s names and just say hello.

Come find us at your local café, bus stop or down the street, say hello and get your hands on a Hello t-shirt, the Hello Times or The Art of Conversation playing cards. Better yet, when you give it a go let us know how it goes by emailing us at hello@wearelatrobe.com.au or sharing it on social media using the hashtag #WeAreLatrobe.

Check back here, follow us on Facebook, keep an eye out down the street or phone 5173 8400 to find out where we will be or to get involved. Chat soon.

Click here to download a copy of the Hello Times.

 

Pop-up Cafes

Hello pop-up cafes provide a friendly and safe space to say hello and connect over a free hot beverage. As noted above, we have currently replaced our regular Hello events with a new Hello Internet Café. The café is open every Monday between 2:00pm – 2:30pm.

Click here to join us for a virtual cuppa!

Community kindness

You may have noticed an eye-catching splash of black and white across the Latrobe Valley recently.

No, it’s not rogue Collingwood supporters run amok, the Latrobe Health Assembly and We Are Latrobe are helping to spread messages of hope and kindness across our communities.

Keep an eye out in your own area as these messages continue to spring up in different locations!

And if you would like to help spread this message by displaying a poster in your own business or at home, copies of the posters can be downloaded here.

In the media

Celebrating 12 months of building social connection → WIN News Gippsland (25/05/20)

Hello to a big milestone → Latrobe Valley Express (24/05/20)

Morwell Lions Club host Christmas Day lunch with Hello Campaign → Latrobe Valley Express (23/12/19)

New Campaign encourages people to take time to say hello → Latrobe Valley Express (23/05/20)

Chats build community ties → Latrobe Valley Express (24/06/19)

Highlighting the value of face-to-face connections → TRFM (22/05/19)

Visiting a virtual cafe → ABC Gippsland (20/03/20)

An important connection → Latrobe Valley Express (09/04/20)

 

 

The Hello Campaign is a partnership between We Are Latrobe, Latrobe Health Assembly, and Lifeline Gippsland, and is supported by the Victorian Government as an initiative within the Latrobe Health Innovation Zone.
H2WOAH
Ongoing

H2WOAH Campaign Encourages Students to Ditch Sugary Drinks

 

The H2WOAH campaign directly engages with high school students across the Latrobe Valley, encouraging them to think creatively about how tap water’s image can be overhauled, while also deglamourizing the sugary drinks industry.

The Victorian Population Health Survey 2017 shows 13.9% of Latrobe Valley residents consume sugar-sweetened beverages every day, notably higher than the state average of 10.1%.

Sugary drinks include soft drinks, as well as cordials, energy drinks, sports drinks, flavoured milks and fruit drinks. Due to their sugar and kilojoule content, high consumption of these beverages can lead to tooth decay and obesity, along with an increased risk of diabetes, cardiovascular disease and some cancers.

Young males are among the highest consumers of sugary drinks, so making tap water a more appealing choice for teenagers is at the heart of the H2WOAH campaign, which has been developed by the Latrobe Health Assembly’s social marketing team, We Are Latrobe.

“Young people are the experts on what they and their peers find engaging and they are also incredibly creative,” We Are Latrobe coordinator Chloe Benson said.

“H2WOAH is about tapping into that potential, equipping students with the facts and giving them the chance to take ownership of how we can tackle this challenge as a community.”

Throughout March 2020, the We Are Latrobe team will deliver a series of interactive sessions at Latrobe Valley high schools.

Participating students will be armed with an understanding of marketing techniques and then given the chance to develop their own branding and pitch for tap water, including designing a personalised label for their very own H2WOAH ‘can’.

Pilot sessions at Kurnai College have been well-received, with teacher Ange Gordon praising the fresh approach.

“Students have been engaged by the fun and interactive nature of the sessions and they have enjoyed the chance to showcase their creativity,” Ms Gordon said.

“The opportunity to have their say and to help drive the overall direction of the campaign has also been very empowering.”

In addition to the H2WOAH school sessions and an online social media campaign, We Are Latrobe is running a community-wide design competition in a quest to find the best ways to sell tap water to young people in the Latrobe Valley.

Young artists, writers and budding marketeers under 18 years of age are encouraged to create a poster to help promote tap water. A range of giveaways are up for grabs for the strongest designs, including an Envy Scooter and a Garmin Activity Tracker. For full details, check out We Are Latrobe on Facebook or Instagram, or visit www.h2woah.org

We Are Latrobe - My Valley My Home Festival
Complete

A strong crowd of 1000 people attended the inaugural We Are Latrobe – My Valley My Home Festival at Kernot Hall, Morwell on Friday 15 March.

Latrobe Valley community members experienced a taste of what the Valley has to offer as they celebrated the great people, places and career opportunities available in the region.

Live music, local food and interactive stalls helped showcase the Valley’s diversity and demonstrated why Latrobe is a great place to live, work and study. More than 60 Latrobe Valley organisations and community groups demonstrated their services through fun, interactive stalls that were a hit with festival-goers.

The festival helped to build a sense of hope, pride, unity and optimism in the Valley, with community members expressing interest on the day in attending future We Are Latrobe events. Business owners have also expressed interest in participating in the next festival.

Background

Research conducted by the We Are Latrobe Social Marketing Team identified a need for campaigns focussing on social inclusion and improving mental health and wellbeing. As a result, We Are Latrobe was created to showcase positive Valley stories to be shared with and inspire the community. These stories will also be featured in health prevention campaigns across Latrobe.

From this initiative, the idea formed to host a series of events, with the festival being the first, celebrating the Valley’s strengths while building a sense of pride, hope and unity in the community. While this was taking shape, the marketing team met with the Latrobe Youth Space team who were also planning a similarly themed event, My Valley My Home, aimed at showcasing the great people, places and opportunities that the Valley had to offer. LYS identified a need for such an event following the application and interview process of the Youth Space Youth Governance Committee, where it was observed that the youth of the Valley was experiencing a disconnect with their community and would like to see more pride shining through in this community. A decision was made to combine the two events.

 

In the media

Festival fun ahead → Latrobe Valley Express

Stories to galvanise → Latrobe Valley Express

Celebrate the Latrobe Valley at inaugural festival → TRFM