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We Are Latrobe - My Valley My Home Festival

Complete

A strong crowd of 1000 people attended the inaugural We Are Latrobe – My Valley My Home Festival at Kernot Hall, Morwell on Friday 15 March.

Latrobe Valley community members experienced a taste of what the Valley has to offer as they celebrated the great people, places and career opportunities available in the region.

Live music, local food and interactive stalls helped showcase the Valley’s diversity and demonstrated why Latrobe is a great place to live, work and study. More than 60 Latrobe Valley organisations and community groups demonstrated their services through fun, interactive stalls that were a hit with festival-goers.

The festival helped to build a sense of hope, pride, unity and optimism in the Valley, with community members expressing interest on the day in attending future We Are Latrobe events. Business owners have also expressed interest in participating in the next festival.

Background

Research conducted by the We Are Latrobe Social Marketing Team identified a need for campaigns focussing on social inclusion and improving mental health and wellbeing. As a result, We Are Latrobe was created to showcase positive Valley stories to be shared with and inspire the community. These stories will also be featured in health prevention campaigns across Latrobe.

From this initiative, the idea formed to host a series of events, with the festival being the first, celebrating the Valley’s strengths while building a sense of pride, hope and unity in the community. While this was taking shape, the marketing team met with the Latrobe Youth Space team who were also planning a similarly themed event, My Valley My Home, aimed at showcasing the great people, places and opportunities that the Valley had to offer. LYS identified a need for such an event following the application and interview process of the Youth Space Youth Governance Committee, where it was observed that the youth of the Valley was experiencing a disconnect with their community and would like to see more pride shining through in this community. A decision was made to combine the two events.

 

In the media

Festival fun ahead → Latrobe Valley Express

Stories to galvanise → Latrobe Valley Express

Celebrate the Latrobe Valley at inaugural festival → TRFM

We Are Latrobe - My Valley My Home Festival

Complete

A strong crowd of 1000 people attended the inaugural We Are Latrobe – My Valley My Home Festival at Kernot Hall, Morwell on Friday 15 March.

Latrobe Valley community members experienced a taste of what the Valley has to offer as they celebrated the great people, places and career opportunities available in the region.

Live music, local food and interactive stalls helped showcase the Valley’s diversity and demonstrated why Latrobe is a great place to live, work and study. More than 60 Latrobe Valley organisations and community groups demonstrated their services through fun, interactive stalls that were a hit with festival-goers.

The festival helped to build a sense of hope, pride, unity and optimism in the Valley, with community members expressing interest on the day in attending future We Are Latrobe events. Business owners have also expressed interest in participating in the next festival.

Background

Research conducted by the We Are Latrobe Social Marketing Team identified a need for campaigns focussing on social inclusion and improving mental health and wellbeing. As a result, We Are Latrobe was created to showcase positive Valley stories to be shared with and inspire the community. These stories will also be featured in health prevention campaigns across Latrobe.

From this initiative, the idea formed to host a series of events, with the festival being the first, celebrating the Valley’s strengths while building a sense of pride, hope and unity in the community. While this was taking shape, the marketing team met with the Latrobe Youth Space team who were also planning a similarly themed event, My Valley My Home, aimed at showcasing the great people, places and opportunities that the Valley had to offer. LYS identified a need for such an event following the application and interview process of the Youth Space Youth Governance Committee, where it was observed that the youth of the Valley was experiencing a disconnect with their community and would like to see more pride shining through in this community. A decision was made to combine the two events.

 

In the media

Festival fun ahead → Latrobe Valley Express

Stories to galvanise → Latrobe Valley Express

Celebrate the Latrobe Valley at inaugural festival → TRFM

Hello. Campaign
Ongoing

**UPDATE: In light of the coronavirus (COVID-19) pandemic, we have decided that getting a group of people together in a confined space is not a good idea right now, so we have postponed our regular Hello events for the time being. This is an important step to help keep our community safe, but it doesn’t have to put an end to all forms of social connection. Introducing the Hello Internet Café – a friendly and safe space to have a relaxed chat over a virtual cuppa! The café is open every day between 2:00pm – 2:30pm. No sign up is necessary, simply click here to join the conversation via your phone, computer or mobile device.**

 

It all starts with hello… So say hello, have a chat, get to know each other and pass it on.

The Hello Campaign is raising mental health awareness by highlighting the importance of social connections in the Latrobe Valley.

We want you to know that social connection is important for improving our mental health and wellbeing, preventing mental illness and helping us to live well. Our social connections include people we know; the friends we confide in, the family we belong to and the community we live in.

When we asked the community how we could connect, you told us that it’s important to make time for each other, acknowledge each other, know each other’s names and just say hello.

Come find us at your local café, bus stop or down the street, say hello and get your hands on a Hello t-shirt, the Hello Times or The Art of Conversation playing cards. Better yet, when you give it a go let us know how it goes by emailing us at hello@wearelatrobe.com.au or sharing it on social media using the hashtag #WeAreLatrobe.

Check back here, follow us on Facebook, keep an eye out down the street or phone 5173 8398 to find out where we will be or to get involved. Chat soon.

Click here to download a copy of the Hello Times.

 

Pop-up Cafes

Hello pop-up cafes provide a friendly and safe space to say hello and connect over a free hot beverage. As noted above, we have currently replaced our regular Hello events with a new Hello Internet Café. The café is open every day between 2:00pm – 2:30pm.

Click here to join us for a virtual cuppa!

 

Wednesday 18 March

Traralgon South General Store

25 Keith Morgan Dr, Traralgon South

10am-12pm

 

In the media

Morwell Lions Club host Christmas Day lunch with Hello Campaign → Latrobe Valley Express

New Campaign encourages people to take time to say hello → Latrobe Valley Express

Chats build community ties → Latrobe Valley Express

Highlighting the value of face-to-face connections → TRFM

Visitng a virtual cafe → ABC Gippsland

 

 

The Hello Campaign is a partnership between We Are Latrobe, Latrobe Health Assembly, and Lifeline Gippsland, and is supported by the Victorian Government as a Latrobe Health Innovation Zone initiative.